Tag Archives: targeted marketing

How to Leverage Social Networking for Your Business: Part 3 – Twitter

Today it’s time to talk about how to leverage Twitter social networking for your business. This article is Part 3 in a monthly series I’m writing about effectively utilizing social networking for your business. For the previous installments, check out: … Continue reading

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Talk to Your Audience

One of the reasons it’s so important to target your audience is that you want to talk to your audience. If you’re writing to people with no knowledge about a product or service whatsoever, you have to start by educating … Continue reading

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How to Leverage Social Networking for Your Business: Part 2 – Facebook

In December, I wrote the first part in a series on how to leverage social networking for your business. If you have a good Web presence, then social networking can provide a great tool for you to drive traffic to … Continue reading

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Beware of SEO Firms

SEO is your key to getting visitors. The better your page rank, the more visitors you’ll have – and that’s largely a function of SEO. For this reason, many small businesses (and even large businesses) are devoting precious marketing dollars … Continue reading

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Why You Need SEO

Web traffic is largely a product of search engine queries and results. It’s a fact. Viral marketing can spawn amazing results, but the normal avenue through which most people reach a business website is through search engine queries and results. … Continue reading

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When You Hire an Expert, Use the Expert

I’m good at my job. Many specialty providers are good at their jobs, be it Web design or programming or marketing. It’s typically why we get into the job in the first place. One thing that I notice among clients, … Continue reading

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