Tag Archives: ROI

Beware of SEO Firms

Posted on January 18, 2010 by Dachary

SEO is your key to getting visitors. The better your page rank, the more visitors you’ll have – and that’s largely a function of SEO. For this reason, many small businesses (and even large businesses) are devoting precious marketing dollars … Continue reading →

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Posted in Online Marketing, SEO, Writing Clients | Tagged , , , , , , , , , , , | 5 Comments

How to Create an Engaging Website

Posted on January 12, 2010 by Dachary

The Web is everywhere. People access the Internet on their mobile phones, their netbooks, their laptops and their desktops. The Web is on video game consoles and the iPod Touch. With more and more ways to access the Web, people … Continue reading →

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Posted in How-to Web Content, Online Marketing, Writers, Writing Clients | Tagged , , , , , , | 7 Comments

When You Hire an Expert, Use the Expert

Posted on December 29, 2009 by Dachary

I’m good at my job. Many specialty providers are good at their jobs, be it Web design or programming or marketing. It’s typically why we get into the job in the first place. One thing that I notice among clients, … Continue reading →

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How to Leverage Social Networking for Your Business: Part 1

Posted on December 14, 2009 by Dachary

Social networking is a mystery to many business owners, but it doesn’t need to be. With the right knowledge and a little time, social networking can become one of your most powerful marketing tools – at virtually no cost. Continue reading →

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Posted in Online Marketing, Social Networking, Writers, Writing Clients | Tagged , , , | 7 Comments

5 Reasons to Target Your Audience

Posted on August 12, 2008 by Dachary

A good writer knows that in order to produce effective written pieces, you must target your audience. Failure to identify a target audience can result in garbled messages, inefficient advertising and a poor conversion rate, rendering your marketing pieces ineffective. … Continue reading →

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