Tag Archives: ROI
Professional vs. Non-Professional Writers
One problem that I encounter fairly regularly is a mismatch between clients’ expectations and the reality of the writing profession. I encounter this primarily on Elance, although I run into it with corporate clients and small businesses, too. It seems … Continue reading
Using Email Newsletters to Reach Your Clients
Using email newsletters to reach your clients is a valuable tool. Whether you’re communicating to internal clients or external clients, newsletters give you an opportunity to explore new initiatives, discuss important issues or reach out and engage your audience. I … Continue reading
Talk to Your Audience
One of the reasons it’s so important to target your audience is that you want to talk to your audience. If you’re writing to people with no knowledge about a product or service whatsoever, you have to start by educating … Continue reading
How to Place an Ad to Hire a Writer
If you’re looking for a writer for the first time, you face challenges. What to request? How do you decide which writer is right for the job? How much should you pay? If you’re thinking of hiring a writer, here … Continue reading
Quality vs. Quantity in Online Marketing
The question of quality vs. quantity is a question you face in any marketing campaign. If you keep a blog, should you strive to post daily and occasionally let drivel slip through, or post once or twice a week but … Continue reading
Grow Your Customer Base with Repeat Clients
One of the most common questions that writers (and all small business owners) ask is how to effectively improve marketing performance and effortlessly grow a customer base. One of the best ways to expand your customer base doesn’t seem to … Continue reading