One of the reasons it’s so important to target your audience is that you want to talk to your audience. If you’re writing to people with no knowledge about a product or service whatsoever, you have to start by educating … Continue reading
In December, I wrote the first part in a series on how to leverage social networking for your business. If you have a good Web presence, then social networking can provide a great tool for you to drive traffic to … Continue reading
The question of quality vs. quantity is a question you face in any marketing campaign. If you keep a blog, should you strive to post daily and occasionally let drivel slip through, or post once or twice a week but … Continue reading
Dynamic content is one of the buzz words in the Web design and Web content industry, but what is it, and do you really need it? In fact, dynamic content can be your key to reaching new customers and improving … Continue reading
One of the most common questions that writers (and all small business owners) ask is how to effectively improve marketing performance and effortlessly grow a customer base. One of the best ways to expand your customer base doesn’t seem to … Continue reading
SEO is your key to getting visitors. The better your page rank, the more visitors you’ll have – and that’s largely a function of SEO. For this reason, many small businesses (and even large businesses) are devoting precious marketing dollars … Continue reading
