Tag Archives: Marketing
Building Clients Through Word-of-Mouth
Word-of-mouth marketing is a powerful tool. Particularly in today’s world where it’s so easy to pass along information, word-of-mouth marketing can make or break your business. When you’re first starting your business, you can’t reasonably expect to get a lot … Continue reading
Use the Right Tools for the Job
Every profession and trade works best with specific tools. Chefs need a good set of knives and various kitchen gadgets. Accountants need accounting and bookkeeping software. Every profession or trade has a key set of tools, and working on the … Continue reading
How to Leverage Social Networking for Your Business: Part 3 – Twitter
Today it’s time to talk about how to leverage Twitter social networking for your business. This article is Part 3 in a monthly series I’m writing about effectively utilizing social networking for your business. For the previous installments, check out: … Continue reading
How to Build Followers for Your Website
Even the most well-designed website is useless if nobody sees it. To address this issue, a major focus of Web marketing is to bring people to your site. A reader asked me last week for tips on building followers for … Continue reading
Manage Your Online Presence to Boost Your Image
The Web is the marketing space of today. TV ads are becoming a thing of the past. Print media is even more outdated, as sad as it is to see print go away. The Web is where you need to … Continue reading
Using Email Newsletters to Reach Your Clients
Using email newsletters to reach your clients is a valuable tool. Whether you’re communicating to internal clients or external clients, newsletters give you an opportunity to explore new initiatives, discuss important issues or reach out and engage your audience. I … Continue reading