Category Archives: Marketing
How to Leverage Social Networking for Your Business: Part 3 – Twitter
Today it’s time to talk about how to leverage Twitter social networking for your business. This article is Part 3 in a monthly series I’m writing about effectively utilizing social networking for your business. For the previous installments, check out: … Continue reading
How to Build Followers for Your Website
Even the most well-designed website is useless if nobody sees it. To address this issue, a major focus of Web marketing is to bring people to your site. A reader asked me last week for tips on building followers for … Continue reading
Manage Your Online Presence to Boost Your Image
The Web is the marketing space of today. TV ads are becoming a thing of the past. Print media is even more outdated, as sad as it is to see print go away. The Web is where you need to … Continue reading
Using Email Newsletters to Reach Your Clients
Using email newsletters to reach your clients is a valuable tool. Whether you’re communicating to internal clients or external clients, newsletters give you an opportunity to explore new initiatives, discuss important issues or reach out and engage your audience. I … Continue reading
Talk to Your Audience
One of the reasons it’s so important to target your audience is that you want to talk to your audience. If you’re writing to people with no knowledge about a product or service whatsoever, you have to start by educating … Continue reading
Do-it-Yourself SEO Tips
In light of my articles on Why You Need SEO and Beware of Seo Firms last month, I thought I’d post some do-it-yourself SEO tips and tricks for small businesses or individuals who want to improve their search engine results … Continue reading