Category Archives: Marketing
The Client Intake Marketing Worksheet
When I take on new clients, one of the first things I do is get to know their company, their products or services and their goals. Many of the companies that contact me don’t know exactly what they want or … Continue reading
Kick Off 2012 with a New Marketing Campaign!
The economy remains challenging, and many small businesses are struggling. One of the single biggest reasons that small businesses fail is that they don’t effectively penetrate their target market. You can have the best product or service in the world, … Continue reading
SEO Beats PPC and Social Media for Generating Leads
The 2011 State of Digital Marketing Report details the results of a survey conducted by Webmarketing123 in September. Through the course of the survey, over 500 marketing professionals discussed their objectives, lead generation methods, social media engagement and PPC strategies. … Continue reading
Face Lift for the Website and Blog
If you’ve been to my site recently, you’ve noticed the face-lift for my site and my blog. My old site design was fun, but it didn’t accurately reflect my professional writing career. My work over the past couple of years … Continue reading
Building Clients Through Word-of-Mouth
Word-of-mouth marketing is a powerful tool. Particularly in today’s world where it’s so easy to pass along information, word-of-mouth marketing can make or break your business. When you’re first starting your business, you can’t reasonably expect to get a lot … Continue reading
Use the Right Tools for the Job
Every profession and trade works best with specific tools. Chefs need a good set of knives and various kitchen gadgets. Accountants need accounting and bookkeeping software. Every profession or trade has a key set of tools, and working on the … Continue reading