Category Archives: Online Marketing
Recommended Reading: Screening Social Media Marketing Books
In an attempt to give my clients a better understanding of Social Media Marketing (and how this fits into their overall marketing strategy), I’ve been looking for a good book that can help explain how to create a social media … Continue reading
Don’t Sacrifice Substance for SEO
I emailed one of my clients today to run a blog post topic by them for approval. With this client, I normally don’t bother; I’ve been working with them for years so I have a good idea of what they … Continue reading
13 Online Marketing Avenues to Boost Your Business Profile
Online marketing has really exploded, and businesses now have a variety of methods to reach out to their potential clients. Over a dozen online marketing avenues roll off the tongue, and this is by no means an exhaustive list: the … Continue reading
SEO Beats PPC and Social Media for Generating Leads
The 2011 State of Digital Marketing Report details the results of a survey conducted by Webmarketing123 in September. Through the course of the survey, over 500 marketing professionals discussed their objectives, lead generation methods, social media engagement and PPC strategies. … Continue reading
Use the Right Tools for the Job
Every profession and trade works best with specific tools. Chefs need a good set of knives and various kitchen gadgets. Accountants need accounting and bookkeeping software. Every profession or trade has a key set of tools, and working on the … Continue reading
How to Build Followers for Your Website
Even the most well-designed website is useless if nobody sees it. To address this issue, a major focus of Web marketing is to bring people to your site. A reader asked me last week for tips on building followers for … Continue reading