Category Archives: Online Marketing
13 Online Marketing Avenues to Boost Your Business Profile
Online marketing has really exploded, and businesses now have a variety of methods to reach out to their potential clients. Over a dozen online marketing avenues roll off the tongue, and this is by no means an exhaustive list: the … Continue reading
SEO Beats PPC and Social Media for Generating Leads
The 2011 State of Digital Marketing Report details the results of a survey conducted by Webmarketing123 in September. Through the course of the survey, over 500 marketing professionals discussed their objectives, lead generation methods, social media engagement and PPC strategies. … Continue reading
Use the Right Tools for the Job
Every profession and trade works best with specific tools. Chefs need a good set of knives and various kitchen gadgets. Accountants need accounting and bookkeeping software. Every profession or trade has a key set of tools, and working on the … Continue reading
How to Build Followers for Your Website
Even the most well-designed website is useless if nobody sees it. To address this issue, a major focus of Web marketing is to bring people to your site. A reader asked me last week for tips on building followers for … Continue reading
Manage Your Online Presence to Boost Your Image
The Web is the marketing space of today. TV ads are becoming a thing of the past. Print media is even more outdated, as sad as it is to see print go away. The Web is where you need to … Continue reading
Using Email Newsletters to Reach Your Clients
Using email newsletters to reach your clients is a valuable tool. Whether you’re communicating to internal clients or external clients, newsletters give you an opportunity to explore new initiatives, discuss important issues or reach out and engage your audience. I … Continue reading