Category Archives: Marketing

Recommended Reading: Screening Social Media Marketing Books

In an attempt to give my clients a better understanding of Social Media Marketing (and how this fits into their overall marketing strategy), I’ve been looking for a good book that can help explain how to create a social media … Continue reading

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Working on a More Comprehensive Social Media Strategy Guide

Several of my clients lately have been focusing on social media strategies and online marketing. I’ve been offering some consulting, but for people who are starting at the very beginning of the learning curve, it can be a lot to … Continue reading

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Build and Keep Audiences as a Niche Content Site

For those of you who follow for useful information: for the first time since the beginning of the year, I’ve got some free bandwidth in the next couple of weeks. I’m already hunting down projects to fill it, but in … Continue reading

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Don’t Sacrifice Substance for SEO

I emailed one of my clients today to run a blog post topic by them for approval. With this client, I normally don’t bother; I’ve been working with them for years so I have a good idea of what they … Continue reading

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Invest in Good Content

Social media marketing, like Twitter, Facebook and Google+, are the new hotness. They’ve been getting more and more attention in marketing efforts, and there’s no question that these platforms give businesses new opportunities to engage their clients. But we’ve established … Continue reading

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13 Online Marketing Avenues to Boost Your Business Profile

Online marketing has really exploded, and businesses now have a variety of methods to reach out to their potential clients. Over a dozen online marketing avenues roll off the tongue, and this is by no means an exhaustive list: the … Continue reading

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