Category Archives: Marketing
Invest in Good Content
Social media marketing, like Twitter, Facebook and Google+, are the new hotness. They’ve been getting more and more attention in marketing efforts, and there’s no question that these platforms give businesses new opportunities to engage their clients. But we’ve established … Continue reading
13 Online Marketing Avenues to Boost Your Business Profile
Online marketing has really exploded, and businesses now have a variety of methods to reach out to their potential clients. Over a dozen online marketing avenues roll off the tongue, and this is by no means an exhaustive list: the … Continue reading
The Client Intake Marketing Worksheet
When I take on new clients, one of the first things I do is get to know their company, their products or services and their goals. Many of the companies that contact me don’t know exactly what they want or … Continue reading
Kick Off 2012 with a New Marketing Campaign!
The economy remains challenging, and many small businesses are struggling. One of the single biggest reasons that small businesses fail is that they don’t effectively penetrate their target market. You can have the best product or service in the world, … Continue reading
SEO Beats PPC and Social Media for Generating Leads
The 2011 State of Digital Marketing Report details the results of a survey conducted by Webmarketing123 in September. Through the course of the survey, over 500 marketing professionals discussed their objectives, lead generation methods, social media engagement and PPC strategies. … Continue reading
Face Lift for the Website and Blog
If you’ve been to my site recently, you’ve noticed the face-lift for my site and my blog. My old site design was fun, but it didn’t accurately reflect my professional writing career. My work over the past couple of years … Continue reading