Author Archives: Dachary

About Dachary

Writer. Wordsmith. Perfectionist.

Invest in Good Content

Social media marketing, like Twitter, Facebook and Google+, are the new hotness. They’ve been getting more and more attention in marketing efforts, and there’s no question that these platforms give businesses new opportunities to engage their clients. But we’ve established … Continue reading

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13 Online Marketing Avenues to Boost Your Business Profile

Online marketing has really exploded, and businesses now have a variety of methods to reach out to their potential clients. Over a dozen online marketing avenues roll off the tongue, and this is by no means an exhaustive list: the … Continue reading

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The Client Intake Marketing Worksheet

When I take on new clients, one of the first things I do is get to know their company, their products or services and their goals. Many of the companies that contact me don’t know exactly what they want or … Continue reading

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Must-Have Elements of a Good Website

Websites range from simple, one-page landing pages to gigantic, many-paged sites, depending on the size of your business and your desired Web presence. But every business SHOULD have a website; your clients will go looking for you at some point, … Continue reading

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Kick Off 2012 with a New Marketing Campaign!

The economy remains challenging, and many small businesses are struggling. One of the single biggest reasons that small businesses fail is that they don’t effectively penetrate their target market. You can have the best product or service in the world, … Continue reading

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SEO Beats PPC and Social Media for Generating Leads

The 2011 State of Digital Marketing Report details the results of a survey conducted by Webmarketing123 in September. Through the course of the survey, over 500 marketing professionals discussed their objectives, lead generation methods, social media engagement and PPC strategies. … Continue reading

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