Monthly Archives: August 2008
5 Reasons to Target Your Audience
A good writer knows that in order to produce effective written pieces, you must target your audience. Failure to identify a target audience can result in garbled messages, inefficient advertising and a poor conversion rate, rendering your marketing pieces ineffective. … Continue reading
Posted in Marketing, Writers, Writing Clients
Tagged marketing objective, ROI, Target your audience, targeted marketing
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The Great Comma Debate
The question of whether to use a comma before the conjunction in a simple series is hotly contested among writers of different ilks. Many academic writers claim that a serial comma is required before the conjunction, while writers for periodicals … Continue reading