Writers face a constant struggle between following their vocation and making money. Freelance writing is just like any other job; you put in your hours to get paid, and you have to use your free time for things you ‘want’ to write. Ideally, freelance writers would write only what they love to write, and disregard projects that aren’t in line with their interests. Unfortunately, though, the mighty buck doesn’t care how profitable our interests are, and writers occasionally have to work on less-than-thrilling projects just to make ends meet. How do you straddle the fine line between writing for hire vs. a labor of love, and avoid getting burnt out? Here are a few tips I use to keep my writing fresh:

Take on many different projects.
It’s easier to have one or two large projects per month, because time spent searching for work is time spent not making money – but sometimes it’s a good idea to take on many different projects. If you’ve got multiple projects going, it’s easier to force your way through the less interesting topics knowing that you’ve got another project that you’ll enjoy. I try to do the writing I’d rather put off first, and use the ‘fun’ project as my reward for getting the other writing out of the way.

On the months when I find myself working on one big project, even when it’s a project I like, I often find myself getting bored with the content or tired of working on the project. I do so many drafts and revisions that I’m constantly looking at my material – and I usually hit a point where I’m no longer really seeing at it at all. Having another project to work on, even a small project, gives me something else to focus on and takes my mind off the big project content. Then, when I go back to the big project, I gain fresh perspective and it’s almost like seeing the content through new eyes. I usually do more productive revisions and writing after working on something else and then coming back to my main work.

Submit query letters to your favorite publications.
One of the best ways to write what you love, and still pay the bills, is to submit query letters to your favorite publications. If you love reading it and you’re interested in the subject, imagine how much fun you’d have writing it! A well-crafted query letter, a new take on a familiar topic or a completely untapped story may be enough to get your foot in the door. If you do a good job with early assignments, editors will remember you and be more likely to work with you again. You could even become a regular contributor to your favorite publications!

Write for fun.
Many of the writers I know are creative writers at heart, most of whom just do copywriting and other writing work to pay the bills. If you’re a creative writer type, it’s a good idea to exercise your creative writing muscles as frequently as possible. By having “fun” writing in your life, you’re less likely to experience burnout over the every-day writing that pays the bills.

The difficulty comes for many people when they spend a full day writing, and then want to do anything else when they’re finished, as more writing would feel too much like work. I’ve found two ways to overcome this writing inertia. One: work on a really fun project. Even when I’ve been writing all day, I can still get into working on my novel because I want to see what’s going to happen next. (That’s not as weird as it sounds – more on the creative writing process another time.) Two: use a different work space for ‘fun’ writing. If you have an established office or home office for your ‘work’ writing, try to move your ‘fun’ writing to a different room. Use a laptop and write in the living room. Take it on the road and write in a coffee shop. In many cases, getting out of the ‘work’ mindset is as simple as a change of setting, and then writing becomes fun again.

There’s no question that a delicate balance exists between writing for hire and writing as a labor of love. Ultimately, every writer has to come up with his or her own path to find that balance and live a successful writing life. If you’ve found other ways to strike the balance between paying the bills and writing for fun, I’d love to hear them!

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If you’re a freelance writer, you know that writing is only a small part of the job. Selling yourself to your potential clients is the biggest part of the battle, and it’s an area where many freelance writers often fall short. Don’t lose out on income by failing to earn your clients’ respect. Build a consistent, professional image across all of your communications to prove to your clients that you’re a serious writer. In marketing, this concept is called “branding.”

When you’re looking at branding options, think about how you typically communicate with your clients. If you write for publications, your point of contact with your clients is probably a query letter. If you write web content, your point of contact may be email or a bulletin board. One of the biggest ways to present yourself professionally is by designing a professional image that your potential clients see at your point of contact.

The value of letterhead.
Most businesses have custom letterhead, even if it’s just a basic template in Microsoft Word that goes on every letter. Businesses willing to invest more in their image have professional letterhead printed. I’ll let you in on a little secret: professional letterhead isn’t that expensive, and it’s a great way to make an impact on a potential client. I’ve used Vista Print for my professional printing needs, and I’ve been happy with the product quality and price. For under $300, you can get professional letterhead, custom envelopes and business cards – and if you rely on print communications as your point of contact with a client, every penny of that cost is money well-spent. By sending communications on professional letterhead, you’re sending a signal to a client that you’re a professional, and that you take your business seriously; you’re not some fly-by-night hack writer who couldn’t get hired if their life depended on it.

Establishing a web presence.
Let’s face it: our society is increasingly reliant on electronic communications. Newspapers across the country are dropping in circulation as people turn to electronic media to catch up on the latest happenings, and this phenomenon isn’t confined to current events. With the rising popularity of the web, people increasingly turn to the web to find out information about everything from what to have for dinner, to where to get the best deal on a new television. It’s logical for people to look for information about a writer they’re thinking of hiring, so it’s in your best interest to control your web presence and establish an image that will make your clients want to hire you.

If you use a freelance website to find clients, such as Elance or Guru, establishing a web presence starts with creating a comprehensive profile. I’m a competitive person, and I’m also curious about how other writers present themselves, so I often check profiles for other writers who are bidding on a job with me. I have to shake my head when I see writers with no profile information completed, or writers with disappointing profiles. If they like your bid, the profile is the first thing a potential client is going to check when they’re considering whether or not to hire you. You’re missing out on an opportunity to market yourself if you don’t complete these profiles, and that may cost you money in the long run.

Building a website is the next step to establishing an effective web presence, and perhaps the most important one. If you use a bulletin board or electronic want-ads to find work, you don’t even have the benefit of a portfolio space to entice a potential client; you onlyhave your initial contact email. If you’ve got an established website, you can sign off with it or point potential clients there to learn more about you, browse writing samples and determine whether your skills are a good match for their needs. If you have a well-crafted website or a good referral network, it could even lead to unsolicited work. When a website is the difference between getting that client or losing a deal, it’s worth the time and monetary investment to create a good one.

Cross-branding.
If you want to take the professional image one step further, cross-brand your print and electronic media. Get a professional logo and use it on your letterhead, your envelopes, your website and anyplace else you interact with a potential client. Cross-branding is a big deal in the marketing world, and applying it to your writing business is just one more step toward establishing yourself as a professional. If you submit a query letter to an editor who later checks out your website, you don’t want to send conflicting images. Sending professional letterhead but directing an editor to a website that looks thrown together, or conveys a completely different image, is just going to confuse your editor or convince him or her that you’re not quite ready to be a professional.

Create a consistent image across media to strengthen and unify your ‘brand’ – in this case, yourself. This may be as simple as using the same color scheme and logo on both your letterhead and website, or as complex as selecting the appropriate font and layout to display your tastes as a writer; a little bit eclectic, or all business. If you put thought into these details before you ever approach a potential client, you’ll be putting your best foot forward. Building a professional image will help you get your foot in the door; from there, your writing skills determine whether a new door opens or closes in your face.

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Potential writing clients: learn how to shop for the right writer and make your budget stretch.

Be realistic about your budget.
A writer isn’t necessarily going to ask for every penny in your budget; good writers only ask for what they’re worth. If you’ve got a low budget and advertise that, you’ll save time by narrowing down your field to people willing to work within your price range. The problem you’ll often find is that if you have an extremely low budget, you’ll get a low-budget writer.

Some good writers work for low-budget projects for many reasons; to build up a portfolio, to establish a client base or even to pay the mortgage if they’re having a slow month. However, many writers who are willing to work for extremely low budget projects (you know what I’m talking about: $4 for a 500-word article) are going to produce a low-budget product.

Think about it from a practical standpoint: if a writer wants to earn $20 per hour, and you’re only paying $4 per article, that writer has to complete 5 articles within an hour to meet the hourly rate. I don’t know many writers that can write 2,500 article-words in an hour (and if you do, please share your secrets with me!) but even if they can, you’re not getting the same quality from those 5 articles as you would from one 500-word article at $20.

On the other hand, if a writer has an hour to spend on a 500-word article, they’ve got time to revise it, make word choice changes, check it for grammar, and do detailed research to ensure all the facts are correct. Those 5 articles in an hour? You’re lucky if you even get complete sentences, and some ‘copy mills’ just copy-and-paste content from elsewhere on the Web. If that happens, you could be on the hook for copyright infringement.

Quality matters.

Be realistic about your budget. If you only have $100 to spend on a writer, consider asking for fewer pieces; your quality will increase exponentially.

Find a writer knowledgeable about your topic.
The less a writer knows about your topic, the more the writer has to learn before they can write about it. Most writers build-in time for research when they quote a project, but if they need more than a quick search to hunt down specific facts, that research cost goes up – sometimes significantly.

On the other hand, if the writer is an ‘expert’ in your field, the cost may go up; experts in niche fields are in higher demand, and can therefore charge more for their services. Expert knowledge also comes at the cost of time, so experts have gotten to that point by earning their fees in research and experience. Unless you need an expert level of knowledge to cover an esoteric topic in great detail, you’ll be best served to find someone who has good general knowledge about your topic and charges a reasonable price.

Formulate a clear idea of what you want before you go writer-hunting.
You don’t have to have a detailed outline of what you intend, and a writer with substantial experience can even help you improve upon your original plan. The idea here is to have a starting point so that you can intelligently communicate your needs to the writer.

Don’t just say: “I need five keyword articles.” Decide which keywords you want to use, and how they’ll help you promote your product or services. Many keyword trackers exist to help you find successful keywords.

Once you settle on the keywords or the subject of your article, go a step further: pick a direction. If you want a writer to write about Chapter 7 Bankruptcy, decide what angle you want to use for your focus. Tell the writer: “I want an article about how Chapter 7 Bankruptcy impacts foreclosure and debt repayment.” The more you can tell a writer about what you want, the more satisfied you’ll be with the end product – and the better it will meet your needs.

When possible, give a writer a sample of writing that you like, or that you want your work to resemble. Do a little research and see what your competitors are writing. If you like what you see, point it out to your writer, who can then take that writing style or format and create the quality content you want in the style that you like. If you don’t have an example for a writer and can’t communicate the style of writing that you need, you and the writer may churn out frustrating draft after frustrating draft, making you both unhappy and discouraged, and potentially raising your cost.

Communicate Clearly.
After you’ve nailed down your budget, determined what you want your writer to write and found a writer comfortable with your topic, communicate clearly. Clear communication is the key to a happy client-writer relationship. Both of you want to know what the other expects and whether they’re comfortable with the work – so ask! If you have any questions about the process, feel free to ask your writer, and communicate your expectations clearly in return. If you “don’t want to tell the writer what to do” but then get a piece that makes you dissatisfied, you’re not getting the most for your buck. Most writers accept guidance happily to ensure they’re delivering content that meets their clients’ expectations.

Master these four tenets of hiring a writer, and you’ll get the most for your buck, every time.

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