These days, I work primarily with small businesses. I do a lot with them in terms of marketing; I write Web copy, landing pages, marketing emails, blog posts, articles for various portals, and I even do some social media marketing. One of the things I run into over and over again is the fact that most of my small business marketing clients lack a cohesive marketing plan.
I think this is due, in large part, to the fact that most small business owners are passionate about whatever made them go into business – but they lack a background in running a business, marketing, etc. They’re good at what they do, but things get really crazy when it comes to actually running a business. These small business owners often find themselves overwhelmed with the mechanics and logistics involved in the day-to-day of running the business. Unfortunately, this is why a lot of small businesses fail. They’re great people who are passionate about what they do, but when it comes to actually running the business, they lack the expertise to handle all of the moving parts.
As a freelance writer, I offer my expertise to my clients. I take the writing-related tasks off their plates so they can focus on what they’re passionate about, and deal with the other minutiae of running a business. But when I do a new client intake call, I often find that my clients haven’t put much thought into their marketing, and they lack a cohesive plan that could really propel them to the next level.
One of the tools I created to give my clients a VERY basic boost in this process was The Client Intake Marketing Worksheet. These are questions that I ask all of my clients when I begin working with them. But this very basic 500-mile overview barely scratches the tip of the iceberg. There’s so much more to creating a good marketing plan, and most of my clients can’t afford a consultant to walk them step-by-step through every nuance of this process.
So! After a lot of consideration, and research into what’s out there, I’ve decided to write a marketing book for my clients. I want to create a good reference that can walk small businesses step-by-step through the process of creating a good marketing plan, complete with exercises and tips on implementing the plan. I’m hoping to have it out by summer.
In the meantime, if you’re a small business who needs marketing help, please feel free to contact me! In addition to my freelance writing services, I also offer consulting services to help small businesses get on the right track with their marketing plans. You may not have the budget to go in-depth on every aspect of the process, but hiring a consultant for just a few hours can get you a long way toward creating and implementing a marketing plan for your business.